4X4 magazine started publication since Oct. 2006, whose target audience are Chinese elites, which supported by the most advanced. It promotes a stylish and qualified healthy lifestyle, and is now the specialist and practical off-road magazine recognized by off-road coteries and massive readers.4X4 magazine’s distribution areas are the developed coastal cities and areas where 4 wheel vehicles are most often used. In addition, there are more than a hundred readers service stations set around the country in order to provide better service and platforms for communication.